Expanding the Element Series: The Most affordable bfs rod, Made in America

Sanford, NC – April 26, 2024 – Cashion Rods, of Sanford, North Carolina, announces the expansion of its ELEMENT Series Rods with a new Bait Finesse System option priced at nearly half the cost of its popular ICON Series BFS rods. Like all of Cashion’s rods, this expansion will be accomplished without outsourcing rods to overseas manufacturing. From the blanks rolled in-house to the assembly of every rod component, each ELEMENT Series BFS Rod will be made in the U.S.A.

“We’re proud that our ELEMENT Series is known as the most affordable American-made rod series on the market and we’re glad to provide anglers with one more reason to love them,” said Cashion Rods Owner and Founder, Dr. Matthew Cashion. “I’d also add that it’s an important time for all of us to do what we can to support American workers, businesses, and our economy. It’s not cheap and it’s not always easy, but it’s the right thing to do and we stand by that.”

Cashion’s commitment to domestic manufacturing started in 2010, when the company was formed, and has carried on with each new rod series and rod. This includes the new ELEMENT BFS Rod, where each one begins with Cashion’s expert handcrafting team wrapping raw carbon fiber materials together.

The high quality materials, precise pattern, wrapping, and molding around a unique mandrel give each rod the right definition and size. For the ELEMENT BFS rod, this initial step is what creates the CR4r blank. This unsanded blank is then completely encapsulated, protected, and enhanced by industry-leading processes before the team adds high quality custom components like blank-through graphite reel seats, cork rear grip, EVA foam butt grip, size 5 guides, and ergonomic hook keeper for easy and fast lure removal.

The result is an incredibly lightweight and comfortable, fast action rod that provides anglers direct contact with the blank. With optimal responsiveness for casting and reacting, anglers can feel every bite and bit of action along the way.

“We often hear from anglers who started with ELEMENT rods before exploring all the options they have with our CORE, ICON, and John Crews ICON Signature Series rods,” Dr. Cashion continued. “ELEMENT Series rods are a solid way to get to know the difference you get when you buy from Cashion.”

In addition to having the ideal length, weight, power, and action for Bait Finesse System techniques, each ELEMENT BFS rod is assembled with all of the following features.